LITTLE ROCK, Arkansas (KRON) — Fast-food fanatics are mourning the ordinary man who is more responsible than anyone for merging Doritos with taco shells.
41-year old Todd Mills died late last month after reportedly battling brain and lung cancer.
It was in 2009 that Mills came up with the idea of Dorito taco shells. His family says when he first pitched the idea to the companies, they didn’t seem interested.
So Mills persisted, starting a Facebook page called the “Taco Shells from Doritos Movement.”
In 2012, Mills got a phone call from Taco Bell wanting to fly him out to their test kitchen to try the new Doritos Locos Tacos product. He approved and the rest is fast food history.
While Taco Bell has sold more than $1 billion worth of the product, Mills never got, nor did he apparently ever ask for, a penny. The fast food chain did contribute $1,000 towards his medical bills.
“We know this is a tragic time for Todd’s family,” the company said in a written statement. “He was a huge Taco Bell fan. He was passionate about the Doritos Locos Taco, and although he did not invent it, he founded a Facebook page to drum up support. In light of his passion, we invited him to be one of the first to try it. He became a true friend of the brand, so when we learned of his ill health, we made a $1,000 donation towards his medical expenses. We will miss Todd very much and our hearts are with his family and friends in this difficult time.”
After his funeral, mourners reportedly went to Taco Bell for Todd Mills’ signture tacos.
(Copyright 2013, KRON 4, All rights reserved.)