Facebook’s Use of Kids in Social Ads Prompts New Outcry

SAN FRANCISCO (KRON) — Child privacy advocate groups are taking new aim at Menlo Park-based Facebook for using the pictures and posts of minors in so-called “social advertising.”

The public interest group Public Citizen is filing a brief Thursday with the Ninth Circuit Court of Appeals in San Francisco in an attempt to block the $4.8 million settlement Facebook reached in August.

The advocacy groups say the agreement will still allow the social network to use images and posts from people under the age of 18 in the ads which show up in users’ newsfeeds.

Activists say Facebook should set the default to block kids from being used in ads without an “opt-in” from their parents.

Facebook says it’s still working to develop a system that will tie the profiles of kids 13-to-18 years old to their parents and give the adults better control over their kids’ online activity.

Public Citizen says the agreement violates state laws including those in California. Advocates say the pact also causes problems for adults worried about their online privacy.

Facebook says the agreement benefits everyone on the service and “goes beyond what any other company has done to provide consumers visibility into and control over their information in advertising.”

(Copyright 2014, KRON 4, All rights reserved.)

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