(KRON) The Southern African branch of The Salvation Army has appropriated the new found popularity of a polarizing dress color to convey an important message– domestic abuse awareness.
A photo of ‘the dress’ went viral last week because the general population couldn’t come to a consensus on what color it was. Some saw blue and black, some saw gold and white.
The tweet features a woman wearing the dress, covered in bruises. It reads “Why is it so hard to see black and blue? One in 6 women are victims of abuse. #StopAbuseAgainstWomen”
“The only illusion is if you think it was her choice,” the ad notes.