Advertisers face myriad of choices when it comes to deciding on a marketing channel to promote their business — from digital, direct, outdoor, and more.
But TELEVISION ADVERTISING remains the most powerful dominant marketing vehicle for advertisers of all sizes. And KRON 4 continues to be one of the best television advertising solution for businesses with budgets of all sizes.
WHAT YOU NEED TO KNOW
Nielsen’s Q1 2015 Total Audience Report confirms American’s superior and consistent preference for television over all other media.
With 36 hours of Traditional TV weekly viewing inclusive of 4 hours of time shifted viewing, Adults 18+ are using almost 3 times as much television each week as the second most used medium.
Television dominated Video viewing with a 95% share. The remaining 5% went to watching video on the internet (4%) and watching video on a smartphone (1%).
The Total Audience Report is the latest in a wealth of undeniable data and compelling information that TV remains consumers’ medium of choice and the most effective and powerful marketing medium.