Salvation Army kicks off holiday season with Celebrity Bell Ringing ceremony

SAN FRANCISCO (KRON) — The Salvation Army kicked off the holiday season Friday with the 35th annual Celebrity Bell Ringing ceremony.

Dozens of public figures appeared across from Union Square to act as bell ringers. KRON’s Will Tran hosted a choir group and enthusiastically took up his responsibilities.

While celebrities have been bell ringing since 1980, the Salvation Army takes pride in pointing out that the tradition of bell ringing began in San Francisco.

“It’s so important to know that the Salvation Army Red Kettle, which now operates in 127 countries around the world, started right here in San Francisco at Fisherman’s Wharf in 1891,” Salvation Army Lt. Col. Cindy Foley said.

The holiday season bell ringing is the organization’s most important fundraising event of the year.

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