Super Bowl 50 commercial ‘Constipation’

(AP) Super Bowl viewers now know more than many might want to know about “opioid-induced constipation.”

The ad showed a man suffering from the condition, envying another man who emerges from a public restroom after just having gone, then eyeing prunes in a store window. A snail is shown to illustrate how slowed down and wound up his insides feel.

A voiceover notes that “OIC” is a “different type of constipation” related to use of pain medication. The ad flashes the URL for a website by pharmaceutical makers AstraZeneca and Daiichi Sankyo.

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