Tech Trends: Apple unveils iPhone SE and 9.7-inch iPad Pro at spring press event


CUPERTINO (KRON) — Apple unveiled a smaller iPhone, cheaper Apple Watcher and a new iPad Pro in Monday’s spring press event at the Apple Headquarters in Cupertino.

MOBILE USERS: Click here to view live blog

Apple CEO Tim Cook kicked off the event 10 a.m. by addressing the Apple vs. FBI case and reiterating his commitment to protect iPhone encryption and privacy.

Follow Tech reporter Gabe Slate @gabeslate for live tweets of the event

The event brought media from all around the world in anticipation for the new gadgets. Last year in spring, Apple released the Apple Watch.

All products can be ordered on March 24 and will be released on March 31.

iPhone SE – Starts at $399 for 16 GB

Same processor ar iPhone 6s, but with 4-inch screen (6s has 4.7-inch screen). 12 mp camera (vs. 8 mp camera on 6s). Longer lasting battery. Faster wireless connections. Works will Apple Pay

iPad Pro – Starts at $599 for 36GB. $899 for 256GB

9.7-inch with retina display. Similar to 12.7-inch, but smaller. Smart keyboard and pencil. 12 mp camera with 4K video. First iPad to come in Rose Gold.

Apple Watch -$299

Price dropped to only $299, a $50 price cut. Now with ‘woven nylon’ bands in many colors.

See the live blog below for more details and pictures of the new gadgets.


9.7-inch iPad Pro 

  • Apple today introduced the all-new 9.7-inch iPad Pro — at just under one pound it features a new pro Retina display with greater brightness, wider color gamut, lower reflectivity, Night Shift mode and introduces new True Tone display technology to dynamically adjust white balance.
  • The new iPad Pro delivers incredible performance with the 64-bit A9X chip that rivals most portable PCs, along with a four-speaker audio system that is twice as powerful as iPad Air 2, new 12-megapixel iSight camera for shooting Live Photos and 4K video, 5-megapixel FaceTime HD camera, and faster wireless technologies.
  • iPad Pro includes support for the breakthrough Apple Pencil and a new Smart Keyboard cover designed to fit the new, smaller 9.7-inch iPad Pro.
  • iPad Pro is a new generation of iPad that enables people to be more productive and more creative. It’s incredibly fast, extremely portable, and completely natural to use with your fingers, Apple Pencil and Smart Keyboard. And now it comes in two sizes.


iPhone SE

  • Apple today introduced iPhone SE, the most powerful iPhone with a four-inch display, in a beloved compact aluminum design that has been updated with matte-chamfered edges, color-matched stainless steel Apple logo, and four gorgeous metallic finishes, including rose gold.
  • iPhone SE offers exceptional performance with the same 64-bit A9 chip offered in iPhone 6s and iPhone 6s Plus for blazing fast speeds, longer battery life, a 12-megapixel iSight camera featuring Live Photos and 4K video, and Touch ID with Apple Pay.
  • Available for order this Thursday, March 24, and in stores on Thursday, March 31, iPhone SE is an ideal smartphone choice for customers whether this is their first iPhone, they’re switching from Android or if they want the most compact phone in the iPhone lineup.
  • iPhone SE is the most affordable entry level iPhone at a starting price of $399, or for 24 monthly payments starting at $17 (US) from Apple’s retail stores in the US and



  • Apple is advancing health apps with CareKit, a new software framework that helps developers enable people to actively manage their own medical conditions.
  • CareKit will empower people to take a more active role in their care by giving them the tools to understand what is happening with their health.
  • The CareKit framework will be available as open source. It includes an initial four modules designed by Apple for individual care plans and action items; symptom measurements to record and track progress; an insight dashboard to show how treatments are working; and an easy way to share and communicate health information with doctors, care teams or family members.
  • In the past year, ResearchKit studies have produced valuable insights and discoveries at a pace and scale the medical community has never seen, and many of the same principles could help with individual care.


  • Apple today announced advancements to the open source ResearchKit framework that bring genetic data and a series of medical tests typically conducted in an exam room, to iPhone apps. Now, with a new module from 23andMe, researchers are able to also incorporate genetic data into their studies in a seamless, simple and low cost way.
  • ResearchKit is a software framework made specifically for medical research that lets researchers easily create apps and study the world’s most serious diseases and medical conditions; it has been widely adopted by world class institutions and attracted the attention of over 100,000 research participants in just a matter of months.
  • Recently launched studies include: PPD Act to use genetic data to study predisposition to postpartum depression, SleepHealth to monitor sleep quality and daytime activities, TeamStudy to examine the health and well-being of former football players.


iOS 9.3

  • iOS 9 brings more intelligence to iPhone and iPad with proactive assistance, powerful search and improved Siri features.
  • Night Shift uses your iPhone clock and geolocation to automatically adjust the colors in the display to the warmer end of the spectrum after dark and may even help you get a better night’s sleep.
  • Notes lets you keep your private information under lock and fingerprint with Touch ID or a password, so your most sensitive information, like financial details, medical info or website logins stay secure.
  • The Health app makes it even easier to find third-party apps to track your health and wellness and now the Health app also displays your move, exercise and stand data, as well as your goals, from Apple Watch.
  • Live Photos can now be saved as a full resolution still photo, similar to the way you can save a frame from a Burst collection today.


Apple Watch

  • Today Apple introduced some brand new band colors refreshed for spring as well as a stunning Space Black Milanese Loop.
  • The new Woven Nylon band features a unique four-layer construction, and comes in a range of vibrant colors.
  • watchOS 2.2 adds support for pairing multiple Apple Watches to one iPhone, and with Nearby in Maps users can browse for places around them by category, including food, shopping, and more.


tvOS 9.2

  • tvOS brings exciting new enhancements such as:
    • Dictation – press the Siri button on the remote to use voice to enter text on the screen including entering usernames and passwords.
    • Siri for App Store: Search for apps by title, category, or developer.
    • View iCloud Photo Library, including Live Photos, on the big screen.
    • Folders: Organize apps into folders.

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