Apple stores to untether display models

In this Saturday, Sept. 19, 2015 photo, Chinese women try iPhone sets at a newly-opened Apple Store in Nanjing in east China's Jiangsu province. Apple Inc. has removed some applications from its App Store after developers in China were tricked into using software tools that added malicious code in an unusual security breach. (Chinatopix via AP) CHINA OUT

(KRON)—Apple is gambling that its customers can be trusted not to steal iPhones from its retail stores.

They are removing the tethers from the display models.

Apple says it is trying improve the overall shopping experience.

Leaders at Apple admit they are decreasing security, but say stealing a display model would be pointless.

First, an alarm will sound.

If the thief manages to get away, a store manager will be able to “brick” the device remotely.

“Bricking” makes the phone unusable, basically turning it into a brick.

The changes are being implemented at apple’s flagship store in London before hitting stores worldwide.

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