Apple turns (RED) for World AIDS Day

This June 11, 2015 photo shows the Apple logo on an iMac at an Apple store in New York. Apple violated antitrust laws by colluding with publishers to raise electronic book prices when it entered a market in 2010 that had been dominated by, a federal appeals court said Tuesday, June 30, 2015. (AP Photo/Mark Lennihan)


CUPERTINO, Calif. (AP) — Apple is marking World AIDS Day by giving more than 400 of its stores a makeover in red.

Apple says that stores on five continents are turning their logos red or featuring red window decals on Thursday in an effort to raise visibility for World AIDS Day. It’s also launching new products and efforts to support (RED), a multi-brand effort aimed at raising money to fight the spread of the disease in Africa.

The tech giant is adding four new (RED)-themed products to its lineup, including iPhone cases and Beats headphones. Some popular games in Apple’s App Store are offering (RED)-themed in-app purchases. Apple also says it will donate up to $1 million to (RED) from money raised through Apple Pay.

Apple is marking its 10th year of partnering with (RED).

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