VIDEO: Now that OJ Simpson will be free, what is the market for his football memorabilia?

Dec. 16, 1973 file photo, Buffalo Bills’ O.J. Simpson (32) runs against the New York Jets in the first quarter of an NFL football game at Shea Stadium in New York. Also shown are the Bills’ Joe Ferguson (12), Paul Seymour (87), and the Jets’ Phil Wise (27) and John Ebersole (55). Simpson became the first NFL player to rush for more than 2,000 yards in a season, surpassing that mark in this game


SAN JOSE (KRON) — Now that O.J. “The Juice” Simpson will soon be on the loose, how will he make a living?

From the South Bay on Thursday, KRON4 look at the market for OJ memorabilia.

World of Sports Memorabilia owner Tito Hernandez searched his inventory Thursday morning and came up with just one O.J. Simpson item–a signed photo of O.J. that he thinks is probably worth a lot less now that Simpson will soon be free.

“There just hasn’t been much available in the past few years, so what little was out there was getting higher and higher, but now that he’s getting out and can do more signings, the value of his stuff is going to drop,” Hernandez said.

Hernandez couldn’t be pinned down on what the photo from Simpson’s days with the Buffalo Bills might be worth.

The last Simpson item he sold, a year ago, was a jersey that went for $300. But O.J. being back in the news is generating some new interest nonetheless.

“The buzz right now is that people want to know if I would be interested in doing a private signing with O.J.,” Hernandez said. “I tell them I might, but it all depends (on) the price.”

Hernandez says Simpson might still command $50,000 or more for such a signing.

For perspective, he says one of the most sought autographs around belongs to another ex-con.

“Al Capone is one of the most expensive autographs around, you would be surprised,” Hernandez said.

Let the bidding begin.



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